The Owen Sound Current

The Owen Sound Current

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The Owen Sound Current
The Owen Sound Current
Between Our Steps: Greenwashing is Only One Ideology to Watch Out For in Ads
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Between Our Steps: Greenwashing is Only One Ideology to Watch Out For in Ads

Buying a product is one thing; accepting an ideology is another. Cathy Hird reminds us to look at the message behind the ad to understand what, exactly, we're being sold.

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Cathy Hird
Apr 22, 2025
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The Owen Sound Current
The Owen Sound Current
Between Our Steps: Greenwashing is Only One Ideology to Watch Out For in Ads
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COMMUNITY CONTRIBUTION

On a cold and windy day, after a long walk with the dogs, I was drenched in sweat. I had to change every layer or risk being cold.

Sweat is a natural body function, with a purpose. After a sweaty workout, our skin has a salty smell. Sure, our pits may stink, but that’s a sign that we exerted ourselves. A healthy sign.

So, what's goi…

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A guest post by
Cathy Hird
Cathy Hird lives between the escarpment and Georgian Bay, the traditional territory of the Saugeen Ojibway Nation. Retired farmer and United Church minister, Hird writes fiction and creative non-fiction, with seven published fantasy and SciFi novels.
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