Anatomy of a Successful Concert: The Evolution of GB Symphony's February Event

Georgian Bay Symphony had trouble getting people out to February concerts. Listening to their audience and experimenting with the format changed the game.

Image credit: Georgian Bay Symphony

by David Adair, Business Manager of the Georgian Bay Symphony (reprinted with permission)

This past Family Day weekend, we saw the fruits of a seed planted and nurtured many years ago.

February has always been a harsh time in our part of the county with cold weather, snow storms, short days, poor road conditions, and pe…